The app market is becoming increasingly competitive. Creating a useful app is important, but getting users to discover and install it can be even more challenging. A strong App Store

For many app businesses, one question comes up repeatedly: should you invest in App Store Optimization or paid advertising? The answer is that both strategies can play an important role.

Launching an app is only the beginning. With thousands of new apps competing for attention on the Google Play Store and Apple App Store, simply publishing an app is not